Content Writing and Blogging

Starts from Rs. 6000
Content Writing and Blogging

Course Batches

(Online) Self Paced
6-9 hours of Video Lessons + Certificate
Rs. 6000 Rs.12000 Exclusive 50% Discount for Limited Time Only.
(Online) Assessed
6-9 hours of Video Lessons, Handouts, 1 hour Skype Session, Graded Assignments, Graded Final Project And Certificate.
6 Weeks
Rs. 7500 Rs.15000 Exclusive 50% Discount for Limited Time Only.

Course Details

Websites have turned from the stage of popularity to the stage of necessity. Most of the population in the present generation is depending on the internet to get their products and services, anywhere and anytime. The Internet has become their most favourite marketplace to find their favourite shops, blogs, and source of trusted information. So it is a must for every website owners to keep their websites attractive and informative at the same time.

Content Writing is more like an art than a profession. Good contents on a website are the paths to gain more traffic. Content writing is one of the most effective and most accessible methods to keep your website informative and updated than any other online tools. A person who has this art is successful in all online content strategies. It is just not only about becoming a content writer, but it is also about having command and grip on all the online businesses as well.

In this course, participants will be able to learn all the tips and tricks to engage the audience with their excellent writing skills!

All participants need to know the basics of writing the English language.

Why to take this course?
  • Learn everything you need for a fast-track start, including your first article.
  • Learn the copywriter’s ‘how to’: sales copy, expert copy, and more!
  • Learn the essential skills that mark out a real pro content writer / blogger.
  • Learn how to boost your income and turn your new website into a money magnet.
  • Learn tips and tricks to use your writing skills to become an expert freelancer!
Course Outline
Introduction to Content Writing
What is Content writing? – Brief introduction
The significance of Content writing
Improved Website ROI
Types of Content writing – Overview of Blogs, article writing, press releases and website content
Article writing
Types of Article writing – News article, blog, academic article, marketing article and research articles
Characteristics – Characteristics of a well-written article
Blog writing
What is a blog? – Introduction to a blog
Types of blogs – Personal blogs, corporate or business blogs and blogs by genre
Advantages of writing a blog
Blogging sites –, WordPress etc
Why is blogging popular? – Why people choose blog writing
Comparison between local blogs v/s international blogs
Dos and Don’ts of a blog – Things to include and not to include in blog.
Website content
Pillars of a web-content – What makes a web content effective?
Adding value to content – How to make content look good?
Format – Discussing the format of web content
Client brief – In context of website content
Keyword – Meta Tags etc
Press Release
What is Press Release? – An introduction to press release
How to write a press release?
Format of a press release
Dos and don’ts of a press release
Proofing and Editing
Proofreading your work
Use of software
Dealing with client’s feedback
Revising and Conclusion

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