As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The workshop on ‘Facebook – Digital Marketing Tool for Pakistan’ is an initiative designed to educate students, freelancers, entrepreneurs and professionals to the marketing side of Facebook. The workshop covers the basic concepts of digital marketing and how you can compete in the highly competitive world of online advertisement. All the top digital marketing tools including Google Adwords, Google Adsense, YouTube and Facebook would be covered in the workshop, however ‘Facebook’ platform will be reviewed in detail as why it’s the most effective digital marketing tool in Pakistan and how anyone can utilise Facebook platform to promote and expand their business.
|2:00pm – 2:30pm||Registration|
|2:30pm – 3:30pm||Workshop 1 – Digital Marketing Evolution
• Why is Digital Marketing important?
• ‘Secrets’ of Digital Marketing
• Tools for Digital Marketing
|3:30pm – 4:30pm||Workshop 2 – Live FB Campaign Setup
• Case Study Analysis
• Define and setup target audience
• Campaign review and submission
|4:30pm – 5:00pm||Networking + Snacks|
|5:00pm – 5:50pm||Q&A Session
• Meet our Digital Marketing Experts
|5:50pm – 6:00pm||Certificate Distribution|