Online Digital and Social Media Marketing

Starts from Rs. 7500
Online Digital and Social Media Marketing

Course Batches

Self Paced Course: Video Recorded Lectures And Handout
463 minutes
Assessed Course: Video Recorded Lectures, Handout, Assessed Assignments And Final Projects, 1 Hours Skype Session With The Instructor
463 minutes

Course Details

Social Media Marketing
Social Media is the way through which the current world communicates, it is one of the most relevant mediums to companies and individuals alike. The module introduces the essential platforms for digital marketing and how to create a digital media experience for businesses to use social media to communicate with your consumer and develop a brand. You will be able to identify the benefits of social media marketing and differentiate between the most influential networks and their advantages. Social networks are one of the most cost effective ways for businesses to communicate with their potential audience. You will be taught how to use social networks to extract research and mindset insights which will give you a special edge to create and design your marketing strategies. Through this insight into the mind of the consumers you will be able to create and control the conversation that takes place about your brand. You will be taught how to create a social media strategy in an indepth manner. You will be taught techniques, methodologies and tricks to always keep be on the top of your game. Social media marketing is something that changes swiftly, you will also be armed with ways to keep yourself updated and abreast with all the information and changing trends. It will also help you to successfully implement budgets, set and measure KPIs and analyze the effectiveness of campaigns using key metrics such as click-through rates, open rates, likes and downloads and other logistical matters.

Module includes:
  • Social Research
  • Content Creation & Outreach
  • Twitter, LinkedIn
  • Instagram & Snapchat
  • YouTube & Social Video
  • Social Customer Service
  • Strategy & Planning
  • Insights and Outreach
Search Engine Marketing
Search engine marketing will help you develop your knowledge and skills to always be relevant to your consumer. It will aid you with the knowledge and skills to plan and execute a content marketing strategy through which you will be able to place yourself permanently in searches and insights that a potential consumer might be seeking through any platform on the internet.   This course will enable you to truly be available to your consumer by means of a click, what it takes to be on the top of the SEO search and how you can get their through quality content is what you will be learning during this course.   One of the most important facets of this course will be learning ORM that is the utilisation of strategies that shape or influence the public perception of a brand on the digital environment. If it is implemented successfully the online reputation of your brand will rocket positively, this will add up to make up a digital footprint.   What content works and what doesn’t and how to curate the right information for the consumers is something you will be learning during this course.

Module Includes:  
  • Content Creation
  • Use of SEO to write effective captions
  • Formulating content for ads
  • Google reputation management
  • Impact of writing effective reviews on Google and other search engines
  • Driving company up through effective content planning and campaign setups
Search Engine Marketing (SEO)
This module will help you understand holistically what SEO means and how it works. Seemingly for many it is a concept that is easily applicable where as in reality it is a complex technology tool and if you have expertise on it you can consider your digital relevance almost complete. You can decide who you want to target, how frequently you wish to reach out to them and what you wish to communicate with them.   The module also explores how to boost online conversions to help stand out in today’s fiercely competitive online marketplace and ensure the best possible Return on Investment (ROI). It helps you to design your conversations with potential consumers in a meaningful manner. Search engine understanding is crucial for all businesses operating in today’s time and age, as users base their decision to buy or forgo based on reviews and likes. By the end of the course you will also have learn how to apply usage of web analytics and convert them to a business plan to increase sales.

Module Includes:
  • SEO Setup & Content
  • SEO Workshop
  • Paid Search & Display Advertising
  • Analytics with Google Analytics
  • Strategy & Planning
  • Email Marketing Strategy
  • Applied Email Marketing
Digital Marketing Strategy
This module will enable you as a business to devise strategies that can help your business functioning through strategic design. Using of different digital media tools learnt to develop and design a strategy that can work in a cohesive manner to improve the functioning of your business. How to create business models embedded in strategy is precisely what you will be learning in this module.   It will demonstrate how to create and track objectives and KPI’s. It will guide research that needs to be conducted and how to use that research to improve business loop holes.   You will learn how to seamlessly have a curated and designed conversation with your consumer which will be embedded strongly in strategy to enhance sales and influence the consumer to get onboard with whatever you are trying to sell.

Module includes:
  • Traditional Communications
  • Digital Communications & Channels
  • Marketing Automation
  • Budget and Resourcing
  • Big Data & Analytics
  • Strategy Formulation and Plan

During this course, you will learn to:
  • Plan and learn techniques of incorporating digital technologies to support your already existing business objectives.
  • Apply the key technologies learnt and learn new tools and techniques of digital marketing to improve marketing effectiveness.
  • Analyze the potential of your business to grow through digital technologies.
  • Identify the potential application of online marketing channels within the marketing communications mix
  • Continuously improve the contribution of digital technologies to your organization
  • Innovative and incorporate digital technologies to improve business efficiencies.